Matt

MATT PERMANENT HAIR COLOURS BY NXT

About Matt Colours

Subtly enhance your clients’ hair colour with the NXT professional range of Matt shades. Colourists demand both reliability and consistency of performance and the NXT range of Matt professional hair colours delivers every time.

Created with four plant botanicals to deliver true anti-fade results, this popular range offers 100% coverage of white hair across all bases.

Our natural matt shades deliver the richness, vibrancy and colour consistency that can only be achieved with salon-only hair colour applied by a skilled technician.

Before colouring a client’s hair with NXT matt shades, you should carry out a patch test. We recommend the hairdresser applies a small amount of dye behind the ear and leaves for a minimum of 48 hours. If redness or irritation occurs the colour service should not be carried out. For perfect results, mix one part colour with one part developer and apply to clean, dry hair using a tint bowl and brush.

Discover the difference when you change to NXT Matt Permanent shades

Like what you see? Just wait until you experience the financial benefits of switching to NXT professional colours. With an extensive breadth of reflects it’s easy to transition from colour ranges you have previously worked with – and when you do you’ll discover our 100ml tubes are comparable in price to major brands tubes that are almost half the size. As a trade-only brand we’re only retailed by a network of hair and beauty distributors that have the best interests of the colourist and mobile hairdresser at heart. You’ll find your nearest wholesale outlet here and they will be happy to talk to you about the great benefits of the NXT brand.

How it works

When the Matt shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Matt shade are released into the hair shaft and the new hue is created.
The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Matt dye are exposed to create a beautiful new shade.

To allow the Matt colours to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Matt shade deposited into the cortex which permanently changes the appearance of the hair.

The Matt shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.