As a salon owner, colourist or mobile hairdresser, we’ll bet you’re pretty passionate about being creative with colour.

Whether it’s about crafting beautiful statement hair colour or you specialise in every day looks that makes your clients look their very best, you can only make the magic happen with the right products and accessories.

When it comes to your hair dye, that means intermixable colours with a comprehensive selection of tones, quick and easy to mix and apply formulas, 100% white coverage and colour that is going to last. That quality can come at a price.

And right now we know the hairdressing business can be challenging. With price increases coming at you from all directions it might feel like the only thing not going up is your profit margins.

We get it. We know it’s tough.

That’s why we’re dedicated to creating high quality, but intelligently priced products that enable hair professionals, like you, to deliver the standards your clients demand at a price that works for you both.

As part of the AVEC Corporation, we distribute products to the hair and beauty industry via UK and European Wholesale businesses, including Aston and Fincher, Capital Hair & Beauty and many more.

NXT is our flagship colour range with a portfolio of Permanent Hair Colour, ammonia-free Mildly Oxidising Semi-Permanent dyes and a whole family of support tools and colouring accessories to enable technicians to provide the best possible service at an affordable price.

We focus on long-lasting hair colour that provides 100% coverage of white hair to satisfy the needs of any salon or freelance technician and the modern – highly demanding – client.

The trade-only range of hair colouring products is complemented by the IQ range of shampoo, conditioners, specialist haircare and styling products and Argan Plus+, a boutique range of hair care products.

If you’re a savvy colourist who wants the quality tools to create colour that will stay salon fresh between appointments at an affordable price we truly believe you’ve found your Next Generation colour choice: NXT.

Find your nearest stockist and save money when you swap your current brand to NXT.