About Violet Browns

The beautiful blend of cool purple with rich warm brown in the NXT Violet Browns Permanent Hair Colours make for a dramatic high intensity colour pop, perfect for style-savvy, confident clients.

As a hair colourist you’ll know that the higher pigment in purple fashion shades can cause unsightly fading. That’s where our innovative anti-fade technology comes into its own. Formulated with four plant-based botanicals that prevent creeping oxidisation you’ll experience violet hues that remain brighter and last longer. This is vibrancy and longevity to rival major colour brands with a very different price point.

As a cost-effective colour range, you may wonder whether NXT can offer the quality coverage to mask even the densest of white hairs. It does. We’re proud of the effective white coverage that masks 100% of white hairs as effectively as any major brand rivals. For healthy, colourful white coverage always use the 6% developer.

For perfect results, the violet brown dye should be mixed equal parts colour and developer and applied to clean, dry hair. Normal development time is 40 minutes although this should be adjusted as per the guidelines for the service you are providing.

As hair colour is a chemical process allergies and irritation can occur. To minimise the risk carry out a skin or patch test 48 hours before application by applying a small amount of the dye behind the ear or to the inner arm. You should not continue with the service if itching or redness occurs.

Violet Brown Permanent Hair Colour Range

Discover the difference when you change over to NXT Violet Browns

Like what you see? Just wait until you experience the financial benefits of turning to NXT. With an extensive breadth of reflects it’s easy to transition from colour ranges you have previously worked with – and when you do you’ll discover our 100ml tubes are comparable in price to major brands tubes that are almost half the size. As a professional brand we’re only retailed by a network of hair and beauty distributors that have the best interests of the colourist and mobile hairdresser at heart. You’ll find your nearest wholesale outlet here and they will be happy to talk to you about the benefits of the NXT professional hair colour range the next time you visit.

How it works

When the Violet Brown shade is mixed with the hydrogen peroxide (the developer) and applied to the hair, a series of chemical reactions occur to transform the hair colour. The cuticle layer of the hair is opened allowing the colour to penetrate in to the cortex, where it oxidises and swells.

It’s all down to a series of clever chemical reactions. Once the hydrogen peroxide (the developer) has been blended with the colour and it has penetrated and oxidised in the hair’s cortex, the colour molecules from the Violet Brown shade are released into the hair shaft and the new hue is created.

The permanent colour change all happens deep in the hair’s shaft, which is oxidised by the hydrogen peroxide. Once the chemical reaction has occurred, colour molecules in the Violet Brown dye are exposed to create a beautiful new shade.

To allow the Violet Brown to change the appearance of the hair, the ammonia in the colour and hydrogen peroxide in the developer first need to penetrate the cuticle and oxidise in the cortex. Once these chemical reactions have taken place, the colour molecules create a long-lasting colour.

Colouring hair with NXT permanent shades is so simple that it can be easy to forget that there is actually some pretty clever science taking place. Once the ammonia in the colour has softened the cuticle, the hydrogen peroxide oxidises the colour pigments. Another chemical reaction sees the small colour molecules from the Violet Brown shade deposited into the cortex which permanently changes the appearance of the hair.

The Violet Brown shades only work when mixed with the appropriate developer. This allows the hair’s cuticle to be opened and the colour pigments to penetrate the cortex. Small colour molecules then oxidise and expand within the inside of the hair to give the appearance of a whole new hue.